Swedish company Nudie Jeans have upcycled 2700 pairs of old, worn out jeans into limited edition rugs and camper seats. The In-and-Out Seam Camper Seat was inspired by Sweden’s love of camping and is made from the in-and-out seam from nine pairs of jeans. The Rag Rug is made from the shredded legs of the jeans used for the Camper Seats and is available in two sizes. 90% of each pair of jeans was recycled and the remaining 10% (back pockets, rivets, buttons, and waistbands) are being kept for another project.
Images via Nudie Jeans