Founder of Swarm, Leslie Oschmann reclaims objects found in Dutch markets, French homes or Belgian antique shops to create something unexpected and beautiful. Visual Director for US Anthropologie for 8 years, she was inspired by the beauty and possibilities in reclaimed objects from Europe. Now based in Amsterdam, Oschmann endeavours to preserve natural charm, reveal new use and create bespoke design from overlooked paintings, furniture and found objects.
Most of my work experience has been in display and merchandising. I worked for several small specialty shops and then Conran-Habitat in the US. My last “real” job was for Anthropologie. When I started out as visual manager in Seattle, WA the company had just 10 stores. Towards the end I was Visual Director, based in their home office in Philadelphia, PA. Great experience and one of my best customers!
The first thing I made was an altered painting. I have always loved going to markets and when I moved to Europe, a whole new world of finds opened up to me. Paintings were in abundance – Holland being the land of painters I suppose. I bought several – some better than others. Then I began to think about altering them. If it was a portrait for example, I would take a portion of the collar out and replace it by stitching on a vintage 60’s scarf.
Unexpected materials utilised in everyday objects.
Something worn, with a bit of age. I like natural patina. Something with a bit of soul. I enjoy making something old, new again.
That’s all in the eye of the beholder! What I personally like is a design with a story – a bit conceptual, a bit practical. Too conceptual and it goes over your head – too practical it’s boring. A nice balance of both is hard to find – but great when you do.