Marks and Spencer have collaborated with Oxfam to launch their new ‘shwopping’ campaign. The scheme addresses the huge issue of waste in the clothing industry (that’s half a million tonnes of clothing ending up in UK landfill every year), highlighting the massive potential in unwanted clothes.
M&S are encouraging us to take our unloved garments to one of their Shwop Drops in store. They will then work with Oxfam to resell, reuse or recycle them whilst helping to support people living in poverty.
Big names in the realm of upcycled fashion such as Michelle Lowe-Holder, Gary Harvey and Christopher Raeburn have all gathered at the Shwop Lab at the Old Truman Brewery in East London getting involved in talks and debates as well as making marvellous creations from the donated clothes.
M&S aims to collect as many clothes as they sell, creating a ‘buy one, give one’ culture, where reusing, recycling or reselling old clothes becomes the norm. “We hope that this will raise awareness of the landfill issue, and encourage charity shop donations and increased recycling of textiles in the UK.” Bravo.